This local favorite is sweeping the country with its chili, chips, and Hint of Orange Tea after debuting at the 1982 World’s Fair in Knoxville. At their new location in Market Square (pictured), Petro’s Chili & Chips wanted to return to their roots.
The historic building offered Petro’s Chili & Chips an urban environment to tie into the culture of Downtown Knoxville, close to where it all started. After coordination with Knoxville’s Historic Zoning Commission, the modern feel of the building’s exterior would remain; however, it received dramatic updates to the lighting, signage, canopies, and new paint.
This is the first location sporting the new interior color palette—using muted colors based on their logo and brand. Much of the interior layout was influenced by the previous tenants as a cost-conscious solution.
The open front-of-house was defined into two seating areas by exposed wood ceiling clouds. These also help warm up the cooler color palette on the walls. A large, custom mural of Knoxville by Paris Woodhull, a local artisan can be seen from the storefront.
More locations and unique details to come.
The work shown represents a collaboration with Z Creative Group, Knoxville, Tennessee.
Photography by Alyssa Nealon at nvelop AP.